EM Rhodes

The Complete

Marketing

Digital Marketing

Web Technology

18Month

Program

About

As an award-winning Marketing Lecturer, I introduced the Chartered Institute of Marketing Professional skills to the island of Trinidad in 1988 and successfully taught every reincarnation of those certifications full-time for seventeen years. I have also had significant experience consulting on Strategic Marketing and Research Projects

Education

Including:

• Certificate Marketing(Dist)
  
• CIM Certificate Marketing
• CIM Advanced Certificate Marketing
• CIM Postgraduate Diploma Marketing(DipM)
• MA Web Design and Content Planning
  

Skills

Key Areas:

• Strategic Marketing
  
• Digital Marketing
• Web Technology
• Web Design
• Coding Languages(Javascript, Vue.js, Node, PHP, HTML5, CSS3)
• Conceptualized the Stimuli Architecture Optimization model to assist the teaching and practice of Marketing when many insisted on its separation.
  

Work Experience

A life-long 360-degree marketing thinker and practitioner rooted in the belief of the marketing philosophy and the vision, purpose, and significance of the role of difference and distinctiveness while seeking the optimum marketing output.

Started teaching with UWI School of Continuing Studies, and Privately

Taught my first World Prize winner - Within 30 Months, 6 followed

Many of my past students are lucratively employed all over the world. Teaching, learning, consulting, practicing "The Marketing Perspective"for over four decades.

Marketing

Explore the principles of Strategic Marketing through the lens of the Segmentation, Targeting, and Positioning model. This model will utilize a ten-cylinder Marketing Engine revving in marketing output within the Stimuli Architecture appreciation of the Marketing Discipline.

Digital Marketing

Cover 17 Crucial and Critical Digital Marketing topics.

Complete details of the City and Guilds Level4 Diploma in Digital Marketing located HERE

Web Technology/AI

Examine the Web Stack (HTML5, CSS3, Javascript, Web Design, PHP, Python, MySQL, FIVE (5) AI Tools)

Synergies Explode

As It Must Be

The course offers students a seamless appreciation and experience of how disciplines are interwoven and can be applied to maximize synergies.

In so doing, participants will acquire the most current thinking on Best Practices relating to Digital Marketing and be validated by the City and Guilds Level4 Diploma in Digital Marketing. Also, students will comprehensively appreciate the most recent perspectives on Strategic Marketing(level7 Master's depth) and thoroughly examine the Web Stack(the Full Stack and AI ready).

Appreciating the issues from this perspective offers clear guidance and best practices for segmenting, targeting, and positioning 100% Online/Digital Marketing efforts, 100% offline programs, or any marketing output between these extremes.

Guarantee

ALL efforts will be made to keep CONTENT as current as NOW.

DIGITAL MARKETING

web TECHNOLOGY

MARKETING

The single most CATASTROPHIC mistake in the teaching of Marketing over the last twenty years - is NOT demonstrating how a 'S'AAS(Software as a Service) can be reflected conceptually in a DIGITAL 4P's approach - EM Rhodes.

Digital Marketing Applied

Assuming the Analysis indicates a high percentage, Digital output is required. The following is a skeleton framework of such: a Digital Entrepreneur may offer a perspective of Best Practice Advice as a Service/Digital Product, and this will take the form of Digital Message constructs, which can be packaged with a mix of text, photos, video, audio, etc. capabilities that offer a plethora of possibilities.

All the while seeking to ensure the ideal blend of Message Constructs are optimized for Digital Delivery - Placed( via Website, Web Apps, Social Media vehicles, SEO Principles, etc.) and Digitally Promoted(Digital Advertising, Pay Per Click Campaigns, Display Advertising, Social Media Advertising, Sales Promotions, Public/Digital Relations, Sponsorships, Influencer/ Affiliate arrangements, Mobile Communications(SMS Messaging), EMail Communications, etc.). Finally, the Price point(in line with the Premium/Skimming/Penetrative ranges) will have to be set, and decisions put in place to establish what type of subscription/freemium arrangement the market will experience. Finally, all payments must have Digital transaction capabilities.

The above represents a hypothetical example of a Digital Product/Service expressed as Digital Messages('Digital Utility Offering' built with Full Stack skills) being Digitally

Distributed, appropriately Priced, and Digitally Promoted. Ok, Ok ('Digital') Marketing Applied. Marketing as it must BE!

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2023 Be Prepared

The EM Rhodes 18Month Program will prepare you for most of Upwork’s Top 10 Most In-Demand Skills for Technology, Marketing, and Customer Service 2023. See HERE

Web Technology

• E-Commerce Manager
• Front-End Developer
• User Experience Designer
• And MORE
  

Omarine Nanan, Commercial Manager

Guardian Media Limited

I am proud to be a past student and World prize medal Winner too. You have been so instrumental in my life and I take great delight in recommending you in recognition of the wonderful and inspiring work you have undertaken.

Suresh Sewaliah, Sales Manager, Caribbean Bottlers Coca Cola Trinidad Ltd

Michael Rhodes has a brilliant mind when it comes to lecturing. It is amazing how he does it with a true Passion for his students.His recall with information to disseminate is unbelievable.

Cost || Payment Plans

The following payment plans for the EM Rhodes 18Month Program has been designed for your convenience:

Convenient Plan

• A plan to assist participants in paying for the course
• Pay $3,500.00 down then $1,675.00 per Month for seven(7) Months

Marketing

Digital Marketing

Web Technology